Invisible Economics is a premier masterclass in US market access, providing unparalleled education for professionals in the pharmaceutical industry. It uniquely integrates concepts such as value & access, pharmacoeconomics, and brand strategy. Offering three tiers of courses, it provides the most comprehensive training program in US market access for professionals in the pharmaceutical & biotech industries. Prior to the availability of these essential development courses, acquiring this in-depth knowledge was only possible through long-term apprenticeships and practical experience. Now, Invisible Economics bridges that gap, making it easier for professionals to gain the expertise needed to excel in their careers. I worked with the founder to bring this brand to life. I created the brand identity and 6+ hours of educational content for a premier masterclass in US market access. I art directed brand strategy, social, and website development to create a sleek and professional brand that matches where the company is positioned in it's industry.