Virtual events that attracted and engaged attendees became the big design challenge in 2020. Challenge acknowledged…and accepted! This modern and quirky design I created for the event and corresponding communications received rave reviews from attendees as well as event managers — AND it resulted in almost 3,600 registrations when the initial goal was a mere 750! Due to Covid this important customer event got pushed virtual. I worked closely with our writer, production team, and an outside virtual platform vendor in order to bring this event to life. This new experience included a landing page with a welcome video