This was a multi-touch program consisting of a postcard, webinar, and research report. The focus of the program was trends in talent acquisition for different worker types. Hiring and retaining top talent is now harder than ever. With this multi-touch program we wanted to deliver a message that organizations need to think differently about how they craft and execute recruiting strategies with all worker types in mind – hourly, salary, contingent and gig workers. To do this, they need a talent acquisition solution that is as flexible and diverse as the modern workforce. Given Valentine’s day was right around the corner, we wove in the concepts of “perfect pairs” to create a simple and modern expression that would be eye catching and engaging.